About us
Built by insiders.
BoatMatch doesn't come from a software house. It comes from yacht sales.
The buyer who buys elsewhere.
For months you build the relationship. Dinners, birthdays, weekends at the marina. Then you find the right boat, but it doesn't fit the budget.
The client looks the model up online. A few days later he calls: he's buying from a listing somewhere else. And asks if you know a good berth.
We know that moment from our own sales. It's why BoatMatch exists: a CRM where the client no longer searches the web alone. He searches through you.
Three people. One product.
Johannes Haller
Co-founder
Yacht broker and serial founder with more than 10 years of building companies. Johannes brings yachting and AI tools together, along with a community of over 1 million people.
- 5+ companies
- 10+ years of experience
- 1M+ community
Maik Heiligensetzer
Co-founder & CEO
More than 10 years in yacht and real estate sales, technology and digitalisation. M.A. in Entrepreneurship. Maik has delivered more than 25 digital projects and pairs industry knowledge with tech.
- 10+ years in sales
- M.A. Entrepreneurship
- 25+ projects
Cedrik Strathmann
Product & engineering
Cedrik leads product and engineering. With his company CedWald Labs he builds BoatMatch, from the client portal to the Claude connector.
The buyer stays with you.
The yacht market deserves tools that understand it. We build BoatMatch so brokers and dealers keep their buyers instead of losing them to the next listing.
How we work.
Support stays in-house.
You talk to the people who build BoatMatch. No call centre, no hold music.
We sell what works.
Anything not finished is labelled "in preparation". We only promise what you see in the demo yourself.
Made for demanding buyers.
Your clients buy yachts. Portal, brochure and emails look the part: calm, clear, with your logo.
Real numbers or none.
No invented testimonials, no polished percentages. We show numbers once our pilot customers approve them.
Founding Circle 2027.
We're looking for brokerages and dealers who want to shape BoatMatch with us in 2027. You get a direct line to the team and a say in what we build next. We get honest feedback.
Become a pilot customerGet to know us.
30 minutes, live, with a portal on your phone.